Contact
Education
Bachelor in Visual Communication Design
Degree · Visual Communication
Certificate · User Experience Design
Professional Course · Coderhouse · Remote
Workshop · Motion Graphics
Diploma · Branding and Identity
Certifications in Branding and UX/UI
Professional Certifications · Coderhouse · Remote
Project Management
UCD (University College Dublin) – currently
Skills
Design
Branding
UX/UI
Product Design
AI & Creative Systems
AI Workflows
Generative Media
Creative Automation
Tools
Figma
Claude · ChatGPT · Antigravity · Perplexity
Sora · Kling · Nano banana
Adobe Suite
Experience
Current
2025 – Present
Visual Communication Designer & Lead AI Creative Designer
BPC Banking Technologies
Switzerland – Remote
· Leading AI-driven visual design and creative production across fintech marketing initiatives
· Developing generative design workflows combining AI tools and scalable systems
· Creating marketing assets including AI-generated visuals, video content, and branding materials
· Contributing to creative direction and visual storytelling for complex financial products
· Collaborating with international teams to deliver consistent, high-impact design
Current
2026 – Present
Co-founder & Creative Director
South Next-Gen Creative Studio
Dublin, Ireland
· Leading creative direction and strategy for brand development projects
· Building complete brand systems including visual identity, 3D assets, and AI-generated visuals
· Developing AI-driven creative workflows and content production systems
· Guiding storytelling and social media brand consistency
Senior Brand & Visual Designer
Reads Direct
Dublin, Ireland
2025 – 2025
· Led UI design for an ecommerce platform, including wireframes, task flows, and a scalable design system
· Designed and delivered digital and print materials aligned with brand guidelines
· Managed multiple projects under tight deadlines with strong communication and quality standards
Senior Visual Designer
R/GA (Samsung)
United Stated of America - Remote
2023 – 2024
· Conducted UX research to identify user needs and behavioral patterns
· Delivered UX/UI improvements that increased engagement and conversion
· Maintained consistency with Samsung's global design system
Brand & Design Coordinator
Veritran S.A.
Buenos Aires, Argentina – Hybrid
2021 – 2023
· Developed brand strategy and scalable design systems across fintech markets
· Created digital product assets, marketing materials, and event branding
· Collaborated with developers, PMs, and marketing teams
· Translated complex financial products into clear and usable communication
UX/UI & Graphic Designer
MET Group S.A.
Buenos Aires, Argentina
2020 – 2021
· Designed UX/UI for a 3D virtual event platform for pharma clients
· Created user flows, interface layouts, and interaction systems
· Developed branding, motion graphics, and 3D assets
· Collaborated with multidisciplinary teams across digital experiences
About
Designer focused on building visual systems that connect creativity, technology, and storytelling. My work spans branding, AI-driven production, motion design, and UX/UI, with a focus on clarity, scalability, and human-centered experiences.
Visual Communication Designer
AI-Driven Creative Systems, Branding & Digital Products
Visual Communication Designer working across branding, AI-driven creative systems, and digital product design. I build scalable visual frameworks combining design, generative media, and workflow automation.
Linkedin | +353 830122674 | sofiantonellahotz@gmail.com